Our Story

Assalamualaikum ladies, welcome to Modest Official, your destination for high-quality and timeless modest clothing based in the U.K. Our journey began in 2017 with a simple yet profound mission: to bridge the gap in the market for modern and sustainable modest clothing. We recognised that women today face a unique challenge – to embrace both contemporary fashion and personal style while upholding the cherished value of modesty. Our aim is to elevate the experience of wearing modest clothing and make women feel empowered to express their individuality through fashion while staying true to their faith. We make faith and fashion to coexist harmoniously.

In 2017, the first child of the family was born and ladies, we all know how hard it is to be a first time mum, being stuck in one place b’feeding for hours. Deciding to use this free time in which no other jobs could be done gave birth to a ‘mum-preneur’. At this moment, the decision to start a modest fashion brand which provides women with variety and quality clothing was formed. Spending the hours researching and contacting the best suppliers and setting up a website for my lovely sisters.